"Fifty different wild berries grow in Finnish forests, but were they ever offered for sale in Denmark?" Claus Meyer, founder of Copenhagen's world-famous Noma restaurant, posed that question when discussing his manifesto for New Nordic Cuisine, a movement that aims to raise the profile of local produce and the region's gastronomic qualities. Experts in retail distribution, consumer nutrition and fresh produce marketing will consider the value of such projects in terms of boosting consumption of fruit and vegetables.

With the foodservice and HoReCa sectors growing strongly in Nordic countries, many of the region's leading fresh produce businesses are developing strategies to offer dependable, just-in-time deliveries of a broad range of fresh fruit and vegetables. We will take a closer look at the potential for commercial success in this area and see what lessons can be learned about the challenges associated with supplying and marketing fresh produce via such channels.

Marketing case studies from around the European fresh produce business, offering valuable insight into some of the most successful trade- and consumer-facing promotional campaigns in the industry over the past couple of years.

In-depth analysis of logistical developments along the European fresh produce supply chain from some of the trade's leading transport and logistics service providers, focusing on anticipated changes to the distribution system.

A handful of the trade's best innovators offer their take on the potential evolution of convenience ranges and merchandising in the European fresh produce market, focusing particularly on product development at what remains the cutting edge of the business.

Food retailers often get a bad press when it comes to supplier relationships, but the pressure on them to retain customers is immense. A panel of speakers with extensive experience of the retail sector will share their views on the demands placed on major supermarkets to deliver fresh fruit and vegetables that are not only safe and high-quality but also sourced responsibly.

Drawing together comment and analysis from all of the day's sessions, the concluding discussion will attempt to measure the overall commercial health of the European fresh produce business by highlighting its recent successes, diagnosing areas in which improvement is required and prescribing potential remedies for those sectors.